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Word on the Street: The Golden Rule of good business

— I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.

—James Cash Penney

A good rule of business: This week is National Golden Rule Week, based on the simple biblical tenet “Do unto others as you would have others do unto you.”

This isn’t just a Christian principle, almost every religion and culture has a corollary that emphasizes fundamental kindness and respect.

That’s the basic rule of customer service, too: Treat your customer as you would want to be treated if they were running the cash register.

Remember, we can’t know what a cranky customer may be enduring outside our businesses, but we can assure that they are greeted with kindness and helpfulness.

I am always a little amazed with the prevailing business principle for paying front-line workers less than many of their counterparts behind the scenes. After all, these are the people who show the face of a business every day. Someone unskilled in good service has the potential to drive a customer away for good.

Breakfast with the senator: Sen. Ted Ferrioli will be calling in from Salem to report on legislative activities for The Dalles Chamber Government Affairs Committee. The group meets at 7 a.m. Thursday at The Barbecue Restaurant.


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