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Chronicle enhances website: Subsciption "paywall" implemented

— Over the past few months, The Dalles Chronicle has rolled out a new, enhanced website at www.thedalles, offering online readers a range of new content and interactive features.

During that time, readers have had the chance to preview a limited version of the site without charge. This week, The Chronicle began putting all of its newspaper content — plus more content only for digital users — on the website.

In tandem with that move, an online pay-wall has been established providing access to premium content.

“Providing news for communities can no longer remain a print enterprise, as shown by the high traffic volume of unique visitors receives each day,” said Marilyn Roth, Chronicle publisher. “Newspapers, nationally, have found that premium content provided in local news must now be provided on several reader platforms, and providing all our news online requires more resources. My hope is that our readership will continue to grow both in print and online as we continue to offer more for our readers.”

Online readers will still have the opportunity to read three premium stories per month, but after that will be prompted to sign in and subscribe to gain access to the rest of the site.

“We’re excited about the new features of the website,” said Kathy Ursprung, Chronicle managing editor. “We’d like to be able to offer all of our news products free, but producing well-researched news and feature stories requires investment in a staff of professionals. Building and maintaining a robust website also requires a significant amount of capital.”

The website’s interactive features are particularly exciting, Ursprung added.

“Readers will now be able to post their own weblogs (blogs) to the site,” she said. “We already have blogs on photography, film, health, young adult issues, religion and motor sports. We welcome topical blogs from local organizations and individuals. Readers can also post their own events to the event section of the web.”

“Premium content” refers primarily to those stories produced locally by Chronicle staff. After reading three stories, clicking on a fourth story during the month will activate the pay-wall. The reader will be asked to sign in, and if they are not already subscribed to the online version will then be asked to subscribe.

Subscription rates are as follows: One-day access for online only, $1; monthly subscription, online only, $10; yearly subscription, online only, $110. Monthly subscription, combining online and print access is $15; yearly subscription, online plus print, $165. Print-only rates will remain at $10 a month (for most routes) and $110 a year (for most routes) and 75 cents per issue.


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