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Looking back on Feb. 2

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FEBRUARY MUST be the time of year when newspaper people ponder changes to their image. Feb. 2 in both 1974, above, and 1954 rolled out new designs for the newspaper. (The current Chronicle design was also rolled out in February in 2009.) Note the banner (nameplate) remains the same in both photos. It wasn’t changed until the 1990s.

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FEBRUARY MUST be the time of year when newspaper people ponder changes to their image. Feb. 2 in both 1974 and 1954, above, rolled out new designs for the newspaper. (The current Chronicle design was also rolled out in February in 2009.) Note the banner (nameplate) remains the same in both photos. It wasn’t changed until the 1990s.

February 2

20 Years Ago-1994

The Port of the Dalles is changing and changing rapidly. And there’s no one who is feeling quite as good about it as Port of The Dalles Executive Director Scott Hege. Hege has been in the position for a few years, and said the growth process on Port property has been slow. But if the first month of 1994 is an indicator of what is to come, Hege will have his hands full for the rest of the year. Three separate structures are currently being built on Port property, and negotiations are in progress to bring in at least five others.

PayLess Drug Stores, which operates 572 stores throughout the western U.S., and Konica Quality Photo West, have announced a major contest to help generate funding for the Arthritis Foundation. The contest, titled “Kids Are for Loving,” focuses on the positive aspects of family life. The contest appeals to parents and grandparents by encouraging them to enter photos of their children and grandchildren having fun with the family, with their pets, participating in an activity or sport, or on vacation. They will be asked to pay a $1 donation to the Arthritis Foundation to enter the contest, which will run from February 1st to March 15th.

40 Years Ago-1974

With today’s edition, The Chronicle is presenting new “dress” headlines in Bodoni type replacing the former face which was without serifs, the short lines going out at an angle from the upper and lower ends of the letters. The process of modernizing the newspaper’s composition processes is still in progress. Equipment in use until recently to produce The Chronicle by offset, or cold-type, method of reproduction has been outmoded by newer-generation machines. The new equipment is produced by the Compugraphic Corporation. For headline letters, a Compugraphic ACM 9000 is used. It is called an area composition system and is adapted for use in many forms of phototypesetting. Phototypesetting produces letters and words by a process utilizing film strips, other photo unit components and sensitized photo paper which is developed in a manner somewhat similar to that used in production of half-tone pictures.

Ben Hagen has been named to the position of The Dalles Chamber of Commerce representative. Announcement of Hagen being named to the position was made Monday by Chamber President Duane Peterson, who just recently assumed the presidency of the local group. Hagen officially started on the job on February 1st. The new chamber representative, however, is no newcomer to The Dalles. He has been in the community for 13 years. For his first five years in The Dalles, he was with a local farm implement company and for the past eight years he has been with a local real estate firm.

60 Years Ago-1954

Wasco County will build the direct access road linking Dallesport with the approach to the Dalles Bridge without the financial participation of Klickitat County, Judge Ward Weber announced today. Work is to start immediately on the 1.6 mile long gravel road with completion scheduled in 60 days, weather permitting. It will provide a direct link between The Dalles Airport and the rapidly growing Dallesport area on the west and The Dalles Bridge and site of The Dalles dam on the east, saving miles of round-about travel now necessary between the two sections. Cost of the road is estimated at approximately $20,000 and will be financed from revenue bond receipts used to build The Dalles Bridge. Klickitat County has agreed to accept and maintain the road as part of the Klickitat County road system.

With this issue the Chronicle today introduced a new and more readable news headline and advertising type. These more modern and attractive headlines are composed on a newly-installed line casting machine, the Ludlow Typography. The Ludlow offers a means of setting headline and advertising copy with more speed and economy than the traditional hand composition. A new style typeface known as Tempo and introduced today is cast on this machine. The 18 variations of the new type face replace the older Spartan series in use until today, providing a variety pleasing to the reader’s eye. Chronicle compositors now gather the various type face molds into one stick, check them for accuracy and then cast the line in metal.

80 Years Ago-1934

Believed the mildest in Dalles history and certainly the mildest since 1920 when the Chamber of Commerce weather station began keeping its records, January ended without a single flake of snow having fallen during its 31 days of the most unusual mid-winter weather within the memory of local residents. Traditionally the month when the “north wind” doth blow, and we shall have snow,” 1934’s January was marked by a total absence of the chilling winds, killing frosts and big coal bills that are customarily expected. The mean temperature this year was 42.13 degrees, the highest of any January in the weather station’s records.

George Caldwell, who is employed at the Ketchum ranch on Five Mile, suffered a broken leg and two other persons were injured last night when a car driven by Caldwell went off the road near the Seufert orchards about 10:30 last night. The accident occurred when the lights on the machine went out, it was reported. The automobile went over a steep embankment and was badly damaged. Mrs. Hugh B. Smith and her niece, Nillie Lott, the others who were riding in the car with Caldwell, also were injured.

100 Years Ago-1914

The members of the high school student body, at their meeting last week, unanimously adopted the following resolution, which was introduced by Erma Bennett: Resolved, that we, the student body of The Dalles High School set aside annually or semi-annually the Friday following the first Friday of the second semester, or both semesters, for the purpose of a social gathering to be known as the “Annual or Semi-Annual Mixer.” The purpose of this gathering or “mixer” shall be to welcome all new members of the student body, to promote the social and friendly spirit of the entire student body and faculty of The Dalles High School.

The city council, at its regular monthly meeting last night, decided to employ an extra policeman for day duty. The office will be selected by the police committee, and will be retained as long as the state law requires the city to work its policemen not more than eight hours. The councilmen objected to the proposed tapping of the fire bell to summon officers during the daytime, and passed a motion that the bell should not be used for that purpose.

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