The Columbia Gorge Discovery Center has received a $50,000 grant from The Paul G. Allen Family Foundation to support re-branding, the nonprofit organization announced.
The grant is one of the 53 grants in the Foundation’s new $6.28 million grant cycle.
The grant will help the Discovery Center develop a new cohesive brand to use in marketing and promoting their educational exhibits, interpretive programming and preservation efforts. Working with a Portland design firm, the board of directors seeks to enhance and update their marketing, signage and online presence for better recognition in the heritage tourism marketplace.
“Our organization’s history has been influenced by many diverse partners with sometimes divergent objectives,” said Executive Director Carolyn Purcell. “In addition, we have had many hands involved in developing various marketing materials over the years without a clear vision of pulling it together as an identifiable brand.” This project is intended to strengthen the Discovery Center’s image and improve its ability to attract visitors and supporters. The grant will be implemented over the course of the next year.
“The goal of our grants is to create meaningful changes in communities by partnering with exceptional organizations and leaders who are bold enough to reinvent the world,” said Susan M. Coliton, vice president of The Paul G. Allen Family Foundation. “We are excited to partner with Columbia Gorge Discovery Center in making a meaningful impact in their community.”
Since 1998, the Paul G. Allen Family Foundation has invested nearly a half billion dollars into improving communities throughout the Pacific Northwest and beyond, funding field-changing research and recognizing brave thinkers that have the ability to be catalysts for change. This particular grant cycle is unique because along with awarding 53 grants, the Foundation launched a new program, Allen Distinguished Educators (ADE). ADE is an award and fellowship program that celebrates and supports innovative teachers with disruptive approaches to entrepreneurship and engineering curriculum.