The Columbia Gorge Discovery Center and Museum has launched a new website — one that heralds a refreshed presence and enhanced brand in keeping with the facility’s mission.
“Over the years, we’ve had many discussions about the ‘face’ of the Columbia Gorge Discovery Center and Museum,” says Kristen May, visitor services manager. “This rebranding effort will equip us to deliver a message that truly reflects our mission using one unified brand.”
On the website, www.gorgediscovery.org, Visitors will note a refreshed logo and an earth-toned palette that reflects Oregon’s various climates, from high desert to verdant forest.
The new logo, a hand-drawn spiral with compass points, represents the journey of discovery historically associated with Lewis and Clark and expressed through the Center’s programs and exhibits.
The rebranding was undertaken byWebRock Design, a Pacific Northwest-oriented branding and website design company.
“We were particularly excited to give the Columbia Gorge Discovery Center and Museum a profile boost because it’s part of our own community,” says founder Alexa Shuman.
“We’re proud to encourage more ‘PNW natives’ and visitors learn about this amazing region’s history and ecology.”
The organization’s offerings remain the same, with interactive multimedia exhibits, outdoor activities, and daily live Birds of Prey shows.
“Over the coming months, all of our marketing collateral will be updated, starting with our website,” says May.
Members’ cards will similarly be updated to reflect the new brand.
“We owe thanks to the Paul Allen Family Foundation for the generous grant that funded this project,” notes Carolyn Purcell, Executive Director.
“It’s really about continuing to offer the most memorable interpretive experience possible.”
Columbia Gorge Discovery Center and Museum is the official interpretive center for the Columbia River Gorge National Scenic Area.
The center is off Interstate 84 at exit 82, 5000 Discovery Drive, in The Dalles and open daily from 9 a.m. to 5 p.m.