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‘Googlefest’ explores online tools

Alden DeSoto, manager of Google’s analytics team, addresses the “A,B,C’s” of analytics — Acquisition, Behavior and Conversions — during a presentation to a small business workshop during Googlefest Tuesday at the Fort Dalles Readiness Center. The full day of workshops focused on Google’s business, nonprofit and educational tools.

Photo by Mark Gibson
Alden DeSoto, manager of Google’s analytics team, addresses the “A,B,C’s” of analytics — Acquisition, Behavior and Conversions — during a presentation to a small business workshop during Googlefest Tuesday at the Fort Dalles Readiness Center. The full day of workshops focused on Google’s business, nonprofit and educational tools.



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Lisa Farquharson, president of The Dalles Area Chamber of Commerce, checks out mobile application at the Fort Dalles Readiness Center. Photo by Google

Participants from throughout the Columbia Gorge attended “Googlefest” in The Dalles Tuesday, participating in a variety of educational workshops geared toward helping nonprofits, educators and small businesses make use of Google’s offerings in their work...

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