February 4, 2014
Food and Drug Administration ad shows the federal agency's new ad campaign featuring yellow teeth to show the costs associated with cigarette smoking. The federal agency said today it is launching a $115 million multimedia education campaign called “The Real Cost” that’s aimed at stopping teenagers from smoking and encouraging them to quit.
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WASHINGTON — The Food and Drug Administration is using ads that depict yellow teeth and wrinkled skin to show the nation’s at-risk youth the costs associated with cigarette smoking.