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DJs ZAZ, left, and Joseph Michael provide music for tailgaters on Nov. 9 at a row of tents set up by Generation Opportunity, a national conservative organization that targets young adults, in the parking lot of Sun Life Stadium before the start of an NCAA college football game between Miami and Virginia Tech, in Miami Gardens, Fla. It may be the hottest tailgate party at the University of Miami's homecoming game, but the 100-yard stretch of free pizza and party tents, is also a carefully crafted strategy aimed at getting students to opt out of President Barack Obama's controversial new health law.

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