Photo detail

Less Brown, Sharon Hull, Chuck Kincheloe, Mike Kilkenney, Gary Conley and Mary Batty all contributed to this report.
Last week’s History Mystery, above, was scanned from a 4- by 5-inch black and white negative from the archives of The Dalles Chronicle. George Lindsay took the photograph. Information on the envelope, dated April 12, 1949, reads, “Make one print of film with jeep and colors – for Willis Jeep Agency.” The photograph was taken looking east down second street from where the current US Post Office is located downtown The Dalles.
The envelope contains only the one negative, and includes careful notes on the making of the print, so was likely pulled from a collection of photographs taken before April 12.
The Jeep carrying flags is leading a parade, and has a dealer license plate.
Less Brown and others noted the large ferry sign was on Union Street, and you can see the old bell on top of The Dalles City Hall.
Chuck Kincheloe identified the Napa auto building, Century Motor Company, Oregon Equipment, the Atkinson Motors dealership, and the old Union 76 station with its lube room behind the station. Nearby is a Western Auto supply store, with the Eagle Lodge upstairs. On the northwest corner of intersection was the Standard Oil service station, where the post office is located now and where Mike Kilkenney noted the photographer was standing.
Gary Conley said the old 76 Union station was replaced in 1953 or 1954.
Among the many signs visible on enlargement are: “McFadden Auto Parts,” “Olympic Eats,” and “Your used tires are worth more when you buy new Firestone tires.”

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